Sustainability
Our events are all about celebrating the here and now — but we’re just as committed to the future. Since 2004, organising sustainable festivals has been one of our top priorities. In 2018, we proudly became Future Proof Festival certified, and the following year we joined the Plastic Promise movement to reduce single-use plastics.
Together with fellow Amsterdam-based festival organisations, we took the lead in improving PET recycling within the event industry — setting a new standard for circular solutions at large-scale events.
Our goals
• A maximum of 0.22 kg of residual waste per visitor
• Separate at least 60% of front and backstage waste
• A cup recycle percentage of atleast 90%
Smart energy management
We apply the latest smart and efficient technologies to reduce energy consumption and outflow.
During load in/out, the production village runs on batteries or grid electricity rather than generators.
• When generators are used, they are powered by HVO, a fuel that is less harmful to the environment.
• 909 Festival is fully powered by the electrical grid. Loveland’s goal is to have the majority – if not all – of its events running on grid electricity.
FOOD SUSTAINABILITY
By choosing our vegetarian food options, visitors help reduce water pollution and the negative impact of livestock farming. Plus, all our eating utensils are 100% compostable or recyclable.
PET plastic deposit system
All drinking cups, cans and bottles are collected at the bar for recycling. In 2024 alone, Loveland recycled more than 500,000!
• We encourage visitors to return their cup, can or bottle to the bar
• Our aim is to recycle 100% of the issued cups, cans and bottles
Sustainability quality mark
Loveland has achieved the sustainability quality mark of FutureProofFestival, for all our outdoor Amsterdam festivals.
Plastic Promise
Loveland is affiliated with Plastic Promise and work with the entire event industry on reducing plastic use and high-quality recycling.
Raw materials
Since the introduction of the raw materials plan resulted in 12,000 kg less waste. The materials were reused, sorted, and processed individually.
Waste separation
To reduce residual waste, Loveland separates more than eight waste streams — including cigarette butts, which are collected in special bins placed across the festival site.
Loveland cooperates with local organisations as the Vuilnisoproep to keep our festival site clean year round. As also with Groencoöperatie Nieuw-West to contribute to a greener and more sustainable neighborhood.
Waste per visitor
In 2019, the amount of waste per visitor was reduced by 70%, followed by an additional 83% reduction in 2024.
Mobility visitors
We actively encourage visitors to travel by bike—and it’s working: in 2024, over 90% arrived by bicycle or other sustainable transport. Even our shuttle buses run on HVO, a cleaner alternative fuel that’s better for the environment.
Mobility crew
We’re constantly exploring sustainable ways for our crew to navigate the festival grounds. From electric golf carts and hybrid artist transport to simply hopping on a bike, we aim to keep our footprint light.
Pet recycling
In 2018 Loveland took the initiative with other Amsterdam based festival organisations to lead the way to leverage PET recycling within the events industry. By introducing a trade-in system for all plastic cups on the terrain. Check out how this works below
Celebrate Safe
We want to help you enjoy and get the most out of visiting our events. Check out celebratesafe.nl for more information!
1. Think for yourself, care about others
Be kind to yourself and the people around you. If everyone pays a little attention to each other, everyone has a good time.
2. Using alcohol or other drugs is never without risks
Still want to use something? Look for information beforehand and don’t believe everything you hear or read. Have your drugs tested before use.
3. I love my ears
We believe it’s crucial that you can enjoy music more and for a longer period of time. Check ilovemyears.nl for more information
4. Take a break to cool and chill
Even if you still seem to have endless energy, it’s smart to take a break once in a while.
5. Know your limits and respect those of others
No is no. Respect each other’s boundaries. Do you suspect someone is being harassed? Check to see if the person is okay or notify security.
6. Enjoy safe sex without regrets
It’s not always so clear where that line is. So, check to see if the other person likes it as much as you do, with the simple question, are you okay?
7. Security & crew will keep you safe
The crew of the party or club is there for your safety and the safety of others. Even if security is sometimes strict and even if someone on the crew seems very busy, they are there to help you if needed.
8. The First Aid Team is your friend
Are you not feeling well, or doubting that you are doing well? Or is one of your friends not doing so well? Go to the first aid team. They will help you.
9. Get home safe: grab a ride
Energy drinks, coffee and other stimulants will not help you get sober and fit again. So … get yourself home, whether by cab, car, bus, tram or train.
10. Love your body: take time to recover
As much fun as partying is, at some point your battery just runs out and your body needs rest. Sleep is very nice and necessary to recover. Take time to recover.
Responsibility
Are you okay? For more information check out benjeoke.nl!
Sexual harassment is not okay and will not be accepted at any Loveland or 909 event!
A visitor that harasses someone else will immediately be removed from the event
Always report sexual harassment to a staff member or security!
If you have seen or experienced something that makes you feel unsafe, you can always come to our Safe Space, which you can find at any Loveland or 909 Festival!
If you have experienced sexual assault or rape, please contact the sexual assault centre for specialised help on 0800-0188 | available 24/7
Inclusivity
At Loveland, we stand for a responsible and enjoyable festival culture. To create this safe and inclusive environment, we believe in:
• A place to be yourself
• A dance floor for everyone
• A sustainable tomorrow
Help us to create an environment free from any kind of discrimination or phobia, that is sexually conscious for a safer future of dance culture.