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Our events are all about living in the present, but Loveland cares about the future too. Organising sustainable events has been a priority since 2004 and we are proud to carry the ‘Bronze Label since 2005. In 2018 we became ‘Future Proof Festival’ certified and in 2019 we have joined the Plastic Promise movement. By taking the iniative with other Amsterdam based festival organisations we currently lead the way to leverage PET recycling within the events industry.

Smart energy management

Loveland applies the latest smart and efficient technologies to reduce energy consumption and outflow

All food is 100% organic

Organic food is not genetically modified and contains no pesticides. As a result, less CO2 is emitted and it is more environmentally friendly

PET plastic deposit system

All drinking cups and bottles are returned to the bar and are recycled. In 2019, Loveland recycled 500,000 cups and bottles!

Sustainability quality mark

Loveland Events has achieved the sustainability quality mark of FutureProofFestival, for all of its Amsterdam Festivals;

Plastic Promise

Loveland is affiliated with Plastic Promise and works with the entire event industry on reducing plastic use and high-quality recycling

Raw materials plan

In 2019, 12,000 kg less waste was produced by introducing the raw materials plan. These materials have been reused, separated and processed separately.

Waste separation

Loveland separates more than 8 different waste streams

Waste per visitor

The number of kg of waste per visitor was reduced by 70% in 2019

Mobility visitors

More than 94% of all visitors come by bicycle or public transport!

Mobility crew

The staff uses electric golf carts or bicycles on the festival site.

Pet recycling

In 2018 Loveland took the initiative with other Amsterdam based festival organisations to lead the way to leverage PET recycling within the events industry. By introducing a trade-in system for all plastic cups on the terrain. Check out how this works below