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Our events are all about living in the present, but Loveland cares about the future too. Organising sustainable events has been a priority since 2004. In 2018, for the first time, we became ‘Future Proof Festival’ certified and in 2019 we have joined the Plastic Promise movement. By taking the initiative with other Amsterdam based festival organisations we currently lead the way to leverage PET recycling within the events industry.

Our 2023 goals are the following:
• A maximum of 0.22 kg of residual waste per visitor
• Separate at least 60% of front and backstage waste
• Obtain the FutureProofFestival certificate for all of our outdoor Amsterdam events

Smart energy management

Loveland applies the latest smart and efficient technologies to reduce energy consumption and outflow.

• During construction/tear down, the production village runs on battery instead of aggregates
• Aggregates are filled with HVO, which is less harmful to the environment
• 909 Festival runs for 100% on the electrical grid. Loveland aims to get most of all of the event’s electricity coming from the electrical grid.


Loveland encourages visitors to choose from the vegetarian food options. The vegetarian diet helps to reduce water pollution and the harmful effect of livestock production.

• Focusing less and less on meat and more on vegetarian/vegan food options
• All of our eating utensils are 100% compostable or recyclable

PET plastic deposit system

All drinking cups and bottles are returned to the bar and are recycled. In 2019, Loveland recycled more than 500,000 cups and bottles!

• We encourage visitors to return their cup or bottle to the bar
• Our aim is to recycle 100% of the issued cups and bottles

Sustainability quality mark

Loveland Events has achieved the sustainability quality mark of FutureProofFestival, for all of its outdoor Amsterdam festivals in 2019.

Plastic Promise

Loveland is affiliated with Plastic Promise and works with the entire event industry on reducing plastic use and high-quality recycling.

Raw materials

In 2019, 12,000 kg less waste was produced by introducing the raw materials plan. These materials have been reused, separated and processed separately.

Waste separation

Loveland separates more than 8 different waste streams to reduce residual waste as much as possible.

• We process all plastic bottle caps and donate the revenue to the KiKa Foundation
• Cigarette butts are collected in cigarette butt bins around the terrain and do not end up on the ground

Waste per visitor

The number of kg of waste per visitor was reduced by 70% in 2019.

• The aim is to reduce the residual waste per visitor every year through an in-depth raw materials plan
• In 2022 we already produced 32% less residual waste per visitor compared to 2019

Mobility visitors

In 2022 more than 92% of all visitors came by bicycle or alternative transport to our festival terrains!

• Shuttle buses and aggregates are refuelled with HVO, which is less harmful to the environment
• We encourage all of our visitors to travel by bike and we always provide more than enough room to park their bike

Mobility crew

At Loveland we are always looking for sustainable ways for our crew to get around the festival terrain.

• Machinery, artist drivers, golf carts are at least hybrid or electric
• Our crew often takes the bike on to the terrain

Pet recycling

In 2018 Loveland took the initiative with other Amsterdam based festival organisations to lead the way to leverage PET recycling within the events industry. By introducing a trade-in system for all plastic cups on the terrain. Check out how this works below