Our events are all about living in the present, but Loveland cares about the future too. Organising sustainable events has been a priority since 2004 and we are proud to carry the ‘Bronze Label since 2005. In 2018 we became ‘Future Proof Festival’ certified and in 2019 we have joined the Plastic Promise movement. By taking the iniative with other Amsterdam based festival organisations we currently lead the way to leverage PET recycling within the events industry.
Smart energy management
Loveland applies the latest smart and efficient technologies to reduce energy consumption and outflow
All food is 100% organic
Organic food is not genetically modified and contains no pesticides. As a result, less CO2 is emitted and it is more environmentally friendly
PET plastic deposit system
All drinking cups and bottles are returned to the bar and are recycled. In 2019, Loveland recycled 500,000 cups and bottles!
Loveland is affiliated with Plastic Promise and works with the entire event industry on reducing plastic use and high-quality recycling
Raw materials plan
In 2019, 12,000 kg less waste was produced by introducing the raw materials plan. These materials have been reused, separated and processed separately.
Loveland separates more than 8 different waste streams
Waste per visitor
The number of kg of waste per visitor was reduced by 70% in 2019
More than 94% of all visitors come by bicycle or public transport!
The staff uses electric golf carts or bicycles on the festival site.
In 2018 Loveland took the initiative with other Amsterdam based festival organisations to lead the way to leverage PET recycling within the events industry. By introducing a trade-in system for all plastic cups on the terrain. Check out how this works below